Amp'd MugStory: Amp'd Mobile was a mobile phone service launched in the United States in late 2005, and in Canada in early 2007. The company was a Mobile Virtual Network Operator. Its primary non Venture Capital investors were MTV Networks and Universal Music Group. The service targeted 18 to 35 year olds, and was the first integrated mobile entertainment company for youth, young professionals and early adopters, and was, like Helio, a 3G carrier in the US